Charlie Brooker nous parle de la communication 2.0

 

 

TV advertising used to work like this : you sat on your sofa while creatives were paid to throw a bucket of shit in your face.

Today you're expected to sit on the bucket, fill it with your own shit, and tip it over your head while filming yourself on your mobile.

The Guardian. 5 décembre 2009.

 

On dirait du Montaigne.